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     San Francisco Neighborhood: Outer Sunset / West Portal      
 
San Francisco's southwestern corner is often ignored in guidebooks to the city, partly due to distance from the city's historic center, partly from its relative newness and partly from a well-earned reputation as the place fog calls home. Nonetheless, there's a lot to explore in the area's three major neighborhoods: the Outer Sunset, Parkside and West Portal.

Welcome to Planet Eisenhower

Visitors to hilly West Portal may notice something odd: Mixed in with the modern stock brokerages, coffee stores and home-furnishings boutiques are an odd sampling of businesses that would fit nicely into a museum display about the Eisenhower administration: bars with those '50s rec-room fireplaces and diners with Korean War-era Formica countertops. Ocean Beach

This time-warp effect stems from the neighborhood's geographic isolation from San Francisco's hipper precincts, in spite of a Muni tunnel that connects West Portal with downtown. Another factor is that West Portal residents tend to be solidly middle class -- primarily firefighters, teachers, health-care workers and small-business owners, according to 1990 census data. A third element is the neighborhood's phobia about chain businesses, only a very few of which have gained a foothold.

West Portal's heart is the retail strip along West Portal Avenue from the Muni tunnel to 15th Avenue, which is surrounded by densely residential mini-neighborhoods tucked up in the surrounding hills.

A Vibrant Urban Suburb

The Outer Sunset and its neighboring Parkside neighborhood used to be largely desert -- literally; the area was entirely covered by sand dunes. The district got its name when a former city assessor, Aurelius E. Buckingham, went into the real estate business and sought a name that would dodge the area's reputation for gloom. A real estate boom followed the 1906 earthquake and fire as San Franciscans fled the shattered and burned downtown areas toward new housing. The completion of streetcar tunnels from downtown to West Portal (1917) and Judah Street (1923) only accelerated the boom.

By 1924 the San Francisco Bulletin was writing headlines like "Home Seekers Conquer Sand Wastes of Sunset," and the process of paving over the dunes was largely complete a decade later, when the San Francisco News wrote, "Little more than a dozen years ago, a Hollywood motion-picture company shot desert scenes [in the Sunset]. The company set up its headquarters near 36th Avenue and Ortega Street, and by angling his cameras so that sand dunes hid Golden Gate Park to the north, the director created the illusion of a vast desert."

The Outer Sunset's main retail drag is on Irving Street, between 19th and 27th avenues, while the Parkside's is along Taraval Street, roughly between 15th and 30th avenues, continuing with lower density practically to Ocean Beach. Connecting the two neighborhoods are the numbered avenues and Sunset Boulevard, which runs between 36th and 37th avenues from Lincoln Boulevard to Sloat Boulevard. Although Sunset is heavily trafficked, it's also heavy with trees and grass that separate nonmotorized travelers from the cars, making it a great walking, biking or jogging route. Visitors can also take walks on the beach, hear concerts and opera at Stern Grove during the summer, visit the San Francisco Zoo and watch hang gliders launch from the cliffs at Fort Funston.

While West Portal remains wedded to its largely Irish and Italian roots, the Parkside and the Outer Sunset are much broader reflections of San Francisco's ethnic diversity; while more than half of these neighborhoods' residents are white (mostly of Italian, Irish and Russian extraction), more than a third are Asians or Pacific Islanders, and that proportion is expected to continue growing in the coming decades. From block to block, it's difficult to predict whether you'll come upon a hofbrau, a Thai noodle house, an Irish bar, a Vietnamese restaurant or a Chinese dry cleaner, adding to these neighborhoods' attraction for visitors.

As in West Portal, the most common occupations for Outer Sunset and Parkside residents are firefighting, teaching and health care -- stable, middle-class jobs that give San Francisco's west side a more politically conservative cast than the city as a whole.

Taraval Street between 15th and 25th avenues has what the Inner Sunset boasted 10 years ago: cheap and multiethnic cafés, restaurants and service businesses oriented toward neighbors, plus light traffic and parking that's not only possible but also actually nearby.

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